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How Digital Marketing Services Can Help Your Business Grow in 2025

How do you add SEO keywords to a website?

Adding SEO keywords to a website effectively involves several strategies to ensure that your content is optimised for search engines and resonates with users. Here’s a step-by-step guide on how to add SEO keywords to a website:

  1. Keyword Research:

  • Before adding keywords to your website, conduct thorough keyword research to find the most relevant and valuable keywords for your business.
  • Use tools like Google Keyword Planner, SEMrush, Ahrefs, or Ubersuggest to discover high-traffic, low-competition keywords related to your products, services, or content.
  1. Title Tag:

  • What it is: The title tag is the clickable headline that appears on search engine results pages (SERPs) and is also displayed in the browser tab.
  • How to use keywords: Include your primary keyword near the beginning of the title tag. Keep it under 60 characters to ensure it’s fully visible on search engines.
  • Example: If you are optimizing for “digital marketing services,” your title tag might be: “Top Digital Marketing Services | Affordable Online Marketing Solutions.”
  1. Meta Description:

  • What it is: The meta description is a short summary (around 150-160 characters) that appears below the title tag on the SERPs.
  • How to use keywords: Include your main keyword naturally in the meta description to encourage users to click. Ensure the description is compelling and relevant to the content.
  • Example: “Discover affordable digital marketing services to grow your business online. Expert SEO, PPC, and social media marketing solutions.”
  1. Headings (H1, H2, H3, etc.):

  • What it is: Headings are used to organize content into sections. The H1 tag is typically the page’s main title, while H2 and H3 are used for subheadings.
  • How to use keywords: Place your main keyword in the H1 tag and related keywords or variations in H2 and H3 tags. Ensure the headings make sense contextually and aren’t overstuffed with keywords.
  • Example: H1: “Affordable Digital Marketing Services” H2: “What Are Digital Marketing Services?” H3: “Why Choose Our SEO and PPC Solutions?”
  1. Content (Body Text):

  • What it is: The main content on your page that provides value to visitors.
  • How to use keywords: Include keywords naturally within the body text without keyword stuffing. Aim for a good balance of primary and secondary keywords. Focus on user intent and create high-quality, informative content.
  • Tip: Use related terms and synonyms (LSI keywords) to improve content relevance and avoid redundancy.
  • Example: “Our digital marketing services focus on SEO, PPC advertising, and social media marketing to help businesses achieve their online goals.”
  1. URL Structure:

  1. Image Alt Text:
  • What it is: Alt text is a description of an image used by search engines to understand the content of the image.
  • How to use keywords: Include descriptive alt text that contains relevant keywords, especially for images that support your content.
  • Example: Alt text for an image of a digital marketing strategy might be: “digital marketing strategy for small businesses.”
  1. Internal Links:

  • What it is: Links that connect different pages within the same website.
  • How to use keywords: Use keyword-rich anchor text for internal links to guide users to related content within your site. This helps with site navigation and improves SEO.
  • Example: “For more details on our SEO services, check out our [SEO optimisation guide].”
  1. External Links:

  • What it is: Links that direct users to external websites.
  • How to use keywords: Link to authoritative, high-quality websites that are relevant to your content. Use relevant anchor text, but don’t over-optimize with exact-match keywords.
  • Example: “For more information about the latest SEO trends, visit [Moz’s SEO Guide].”
  1. Mobile Optimisation:

  • What it is: Making sure your website is fully responsive and user-friendly on mobile devices.
  • How to use keywords: Since mobile searches are increasingly common, ensure that your keyword strategy includes mobile optimisation, such as shorter phrases or keywords designed for voice search.
  • Example: Focus on keywords that are more conversational or in question form, like “best digital marketing agency near me.”
  1. Schema Markup:

  • What it is: Structured data that helps search engines understand the context of your content and display rich snippets.
  • How to use keywords: Implement schema markup for your products, services, or blog posts to improve your website’s visibility in SERPs.
  • Example: Use schema to mark up reviews, ratings, or FAQs that include relevant keywords.
  1. Blog posts and articles:

  • What it is: Blogs or articles are key pieces of content that provide valuable information to users.
  • How to use keywords: Write informative blog posts using primary and secondary keywords, and update them regularly with fresh content. You can also optimize blog post titles and URLs with keywords.

 

By following these strategies, you ensure that your website is well optimized for both search engines and users, improving your chances of ranking higher in SERPs and attracting relevant traffic.

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